App Store and Google Play character limits (2026)
Every text field on both stores, with the limit from Apple's and Google's own docs. Updated 18 October 2026.
App Store (App Store Connect)
| Field | Limit | Notes |
|---|---|---|
| Name | 2 to 30 characters | Editable until you submit; later with a new version |
| Subtitle | 30 characters | Shown under the name on the product page |
| Keywords | 100 bytes | Keywords must be longer than two characters each; Apple notes your app is already searchable by app name and company name, so don't repeat them |
| Promotional text | 170 characters | Shown above the description; can be changed without a new submission |
| Description | 4000 characters | Plain text, no HTML |
| What's New | 4000 characters |
Google Play (Play Console)
| Field | Limit |
|---|---|
| App name | 30 characters |
| Short description | 80 characters |
| Full description | 4000 characters |
Google says these limits apply to full-width and half-width characters alike.
Side by side
| App Store | Google Play | |
|---|---|---|
| Name / title | 30 | 30 |
| Subtitle / short description | 30 | 80 |
| Keywords | 100 bytes | no keyword field |
| Promo text | 170 | — |
| Description | 4000 | 4000 |
Limits when you localize
- Apple's keyword limit is in bytes, not characters. Characters outside basic Latin take more than one byte in common encodings, so a keyword list in Japanese, Chinese, Korean, Arabic or Thai typically fits fewer characters in 100 bytes than an English one. Check the count in App Store Connect for each language.
- Google counts characters, full-width or half-width, so 30 is 30 in every language.
- Translations run long. A subtitle that fits in English can go over 30 characters in German or French. Rewrite for the limit, don't truncate.
- Each localization has its own fields. Apple and Google both let you set name, subtitle/short description and description per language.
Which languages Apple supports, and which language each country shows: App Store localization languages. Google specifics: Google Play store listing localization.
Writing it in every language
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Get your free preview Free screenshot resizerFAQ
What is the App Store subtitle character limit? 30 characters.
How many characters can App Store keywords be? Up to 100 bytes in total.
What's the Google Play short description limit? 80 characters.
Is the App Store description limit the same as Google Play's? Yes, 4000 characters each.
Sources (checked 18 Oct 2026): Apple, App information · Apple, Platform version information · Google, Create and set up your app.